Today Nvidia launched the GeForce GTX 780 Ti in response to AMD's recent new products. The 780 Ti is not only faster than the standard 780, but even beats the Titan. We tested the new card with lots of benchmarks, including on three monitors and 4K resolution.
Things can move quickly in the video card market, after a long period of relative inactivity. AMD got the ball rolling in early October when it launched the Radeon R9 280X, R9 270X and R7 260X. Based on existing GPUs, it was clear that AMD's strategy was to offer a lot of graphical power at a lower price. The three cards were positioned against the GTX 650 Ti Boost, the GTX 760 and the GTX 770, and managed to offer better performance at the same or a lower price point. Even before AMD had time to announce its new high-end card, Nvidia announced the GeForce GTX 780 Ti on 19 October, without any specs or benchmarks. On 24 October, AMD's new flagship card saw the light of day, the Radeon R9 290X. It proved to be faster than the Nvidia GTX 780, and even the Titan in many benchmarks. And the price point? Officially about €480 (£400).
Before AMD released the R9 290 (without X), Nvidia countered by significantly lowering the prices of the GTX 770 and 780. This caused AMD to delay the release of the 290 by one week and positioning it against the 780 instead of the 770. AMD was able to do this thanks to a new driver that boosted performance. The end result was that, in a matter of weeks, you could get the same performance for £319 that previously cost at least £500.
For a few days AMD was able to claim it had the fastest graphics card with the Radeon R9 290X. Enter the GeForce GTX 780 Ti, with a recommended retail price of $699, which is about £435 without VAT.