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Hardware.Info Taiwan Tour 2013: ASRock

New products and a tour of the ASRock HQ

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Introduction

Hardware.Info recently took a trip to Taiwan and visited the major hardware manufacturers on the island. The coming days we will share our observations and what we learned from the various conversations we had with industry people on location. Today we look at ASRock.


Like ASUS, ASRock is located in the northern Beitou district. We were received by ASRock's marketing director Jeff Hong, and fellow marketing director Chris Lee introduced us to three new products. We were given a guided tour through the ASRock HQ by the head of the motherboard department William Yu and product manager Nick Shih, also known as ASRock's resident overclocker. Chris Lee and Nick Shih along with Jonathan ‘Fatal1ty’ Wendel are also the faces of ASRock's recent “I’m a gamer, I’m a tech geek, I’m an overclocker” campaign.


Marketing Director Chris Lee with the Z87 Extreme11/ac, in front of his own poster

The three new products ASRock presented were the ASRock Z87 Killer and Z87 Extreme11/ac motherboards, along with the stylish M8 barebone. We were also given a demonstration of the Home Cloud software for motherboards.

The Z87 Killer is a new motherboard in the Fatal1ty series, which means it's aimed at gamers. ASRock wants the Killer to be an affordable gaming motherboard with the features that gamers want. It's available for about £110 / € 130, uses the Intel Z87 chipset and is of course compatible with Haswell processors. Gamer features include the Purity Sound onboard sound card and the Killer E2200 network card, which according to ASRock improves performance of UDP-type of network traffic that's important for gaming. The board supports both Crossfire and SLI and like other Fatal1ty boards has a black and red colour scheme. The Z87 Killer will be the first in a series of affordable Killer gaming motherboards.


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